Tuesday November 1st, 2011
Not too long ago, one of Bruton Stroube Studios‘ regular clients, Rodgers Townsend, came to them with an interesting project for the moving company Mayflower Transit. The Rodgers Townsend team had just one question for the BSS crew, could they build an automotive wind tunnel in a tractor trailer? The answer? “Hell yes!”
Once they were enthusiastically on board and back in the studio, the Bruton Stroube crew looked at each other and said “whaaaa?” However, have no fear, the BSS crew can handle just about anything and are known for their creative problem solving skills. So, photographer Brandon Voges and their team of producers got to work brainstorming ways to make the Rodgers Townsend view come to life.
It’s always fun to work on a good concept. The idea was interesting and the challenge of making it come to life was our favorite part. They are a very passionate and talented group—also a blast to hang out with— so figuring this out together with them was a real treat.
The Mayflower campaign concept was based on moving someone’s career as opposed to the individual person. After some discussion, the BSS crew agreed that the images needed to feel photo-realistic but have a bit of a fantasy flair. To accomplish this, they decided to create the images with a combination of shooting the Mayflower trucks on location, building sets back at the studio, and a pinch of 3D magic from Roger Stagner, Bruton Stroube’s in house digital artist.
Together, the team drew concept drawings and which Roger then turned their ideas into 3D models. However, the 3d modeling wasn’t the only fun aspect to the shoot, they also got to blast three leaf blowers at the talent, fill their studio with fog, and draw on a car.
The BSS team was kind enough to share some behind the scenes shots along with some of their renders. Check it out along with the finished product:
Both the client and the entire BSS team were thrilled with the results. The Rodgers Townsend creatives have already come back to the studio for another project.
You can check out more of Bruton Stroube Studio’s work on their website, www.brutonstroube.com.
- Maria Luci