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Party at McDonald’s

December 11th, 2012

by Maria Luci Munich-based photographer Christian Brecheis is lovin’ it. Or should I say Ich liebe es? Probably not, since my German is pretty weak… But it does seem somewhat appropriate since this post is all about Christian’s recent shoot for German McDonald’s and McCafes. This particular job came to Christian through Heye, an advertising agency based in Munich. They asked Christian to shoot a …

Jonathan Chapman is Lovin’ It

October 2nd, 2012

by Maria Luci This past spring, Jonathan Chapman embarked on an exciting journey across the globe. Known for his “advertorial” style of shooting commercial assignments with an editorial approach, McDonald’s Corporation headquarters had tapped Jonathan to capture a library of stills and motion for several of their key global markets. The project had Jonathan and his team traveling from their home base of Minneapolis to Montreal, …