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Expert Advice: Creative & Memorable Promotions

October 22nd, 2014

by Delaney Dobson For some photographers, promoting their business can be an exciting experience, and for others it’s more of a struggle. While the majority of photographers resort to business cards, postcards, and other typical means of promotion, some use unique and memorable ways to promote themselves and their businesses. These promotional materials leave a lasting impression on the clients to whom they have been sent, …

Expert Advice: How to Invoice a Client

July 31st, 2014

By Craig Oppenheimer I have to admit that one of the most satisfying parts of producing a shoot is when I compile an invoice and every dollar and cent is perfectly accounted for. That’s partially because it proves I did a great job and made sure the project stayed within budget, but it’s also satisfying because I have a habit of being overly organized. That …

Expert Advice: Sourcebooks and Online Directories

May 13th, 2014

by Elyse Leyenberger Photographers have many tools to choose from when it comes to marketing, but one tool we always recommend is a listing in at least one sourcebook or online directory. As a rule of thumb, we advise our photographers to use a combination of broad/narrow, and active/passive marketing. Just as you might promote lightly to a big list of prospects and heavily to …

Expert Advice: A Taste of Responsive Web Design

March 27th, 2014

by Melissa Ginsiorsky The Internet turned 25 last week and I have to say that it’s only looking better with age. Twenty-five years is not a long time for something that’s become so prevalent in our culture. One computer used to take up an entire room, and now we can hold them in our hands and carry them around wherever we go. When mobile browsing …

Expert Advice: Personal Work

March 7th, 2014

by Tori Katherman I’ve recently noticed a spike in the number of photographers asking for help refreshing their portfolios— creative coaching, if you will. The requests range from young professional photographers searching for a place to start, to industry veterans looking for a change. Perhaps this can be attributed to the start of a new year, or maybe to the fact that many of us …

Expert Advice: Estimate Worksheet

January 31st, 2014

By Craig Oppenheimer If you ask anyone to describe me (especially my colleagues or clients that I’ve produced shoots for), one thing they will all tell you is that I’m organized. When I head out of the office at the end of the day, my desk looks like an overhead shot from a Wes Anderson movie. Folders and post-it notes are aligned, and my pen, …

Expert Advice: Marketing Calls

January 7th, 2014

By Elyse Leyenberger Cold calls. Dun dun dun. Reaching out to prospective clients through phone calls seems daunting to many photographers. However, with practice, personality, and a little panache, marketing phone calls will become a breeze, and can help to make a more memorable connection with your prospects. Also, putting a voice to a name is a good first step to eventually landing in-person meetings. …

Expert Advice: Social Media for Photographers

October 18th, 2013

This article was originally written by Karrisa Olsen, and published on October 18, 2013. It has been updated to reflect changes in social media.  Many working photographers with busy schedules question the value of dedicating time dabbling in the world of blogging and social media. It’s important to recognize that clients and viewers will most likely not make their way to your website on a …

Expert Advice: One-On-One Portfolio Reviews

December 4th, 2012

by Kayleen Kauffman One-on-one portfolio reviews should be an essential part of any photographer’s marketing plan. It’s a great opportunity to get your work literally under the noses of decision makers at ad agencies, magazines and design firms. We’ve found that creatives are more likely to work with photographers they know, and meetings are a great way to solidify those relationships. It’s your opportunity to …

Expert Advice: Pitching Picture Stories to Magazines

January 25th, 2012

By Craig Oppenheimer In July of 2011 Honolulu-based photographer, Marco Garcia, contacted us about a project that he wanted to pitch to magazines around the country. Over the previous few months, Marco had photographed a series of portraits of Pearl Harbor veterans, and after collecting their stories and obtaining a library of images, he was convinced that the project would be a fantastic fit for …

Expert Advice: Writing a Photographer Bio

January 6th, 2012

by Maria Luci While there are ample resources available on portfolios, websites, leave behinds and promotional materials, there’s one important subject that I’ve found little helpful information on: The photographer’s bio. Almost always found on a professional photographer’s site, the bio can make or break you. In a world where creatives often only have a couple of minutes to view your site, the bio can …

Expert Advice: Understanding Contact Databases

April 5th, 2011

by Craig Oppenheimer Many people store the contact information for friends and business associates on their cell phone or in their computer using Apple Address Book, Microsoft Entourage or other simple applications. But it doesn’t take long before most professional photographers accumulate enough information on prospects, support services and other resources to test the limits of those basic programs. After all, you will not only want to …

Expert Advice: Making the Most of Prospect Mailing Lists

March 2nd, 2011

by Maria Luci Most photographers will tell you they’d like to be busier. And even busy photographers would like to have bigger and better clients. But how do you make that happen? One good way is to create and follow an effective marketing plan. Your listing on Wonderful Machine is certainly a valuable part of that plan. By pooling the talents and resources of many …

Expert Advice: Getting Started with SEO

December 17th, 2010

by Maria Luci Before coming to Wonderful Machine I spent my days writing websites specifically geared toward SEO (Search Engine Optimization) and explaining to clients why we created the sites the way we did. I’ll admit, the sites were not about beauty—they were focused on being found in the vastness of the internet. Ideally, I’d love for our photographers to find the perfect median between …

Expert Advice: Google Analytics Tutorial

September 27th, 2010

by Delaney Dobson This article was originally written by Bryan Mills, and published on September 27, 2010. It has been updated to reflect changes in Google Analytics. What Is It? Google Analytics is a free service that provides website owners with all sorts of data about their website traffic (there is also a paid version for websites with more than 10 million visitors/month). It tracks everything from …

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