Tuesday December 11th, 2012
by Maria Luci
Munich-based photographer Christian Brecheis is lovin’ it. Or should I say Ich liebe es? Probably not, since my German is pretty weak… But it does seem somewhat appropriate since this post is all about Christian’s recent shoot for German McDonald’s and McCafes.
This particular job came to Christian through Heye, an advertising agency based in Munich. They asked Christian to shoot a variety of “party-type” shots in McDonald’s throughout Germany. Heye’s creatives fully understood what their client wanted out of the shoot, and had transformed McDonald’s vision into lively concepts that perfectly hit the mark. Christian’s job was to cement Heye’s ideas to, making the disco party scene come to life… And lucky for them, this wasn’t Christian’s first
Christian felt the job was going to be one of his principal assignments for the year, and was happy to take on the challenge. He’s no stranger to the “party lifestyle” advertising scene, so he already had an idea of some of the shots he needed. He quickly got to work with the Heye team on pre-production, scouting tons of McDonald’s and McCafe’s in the Munich metro area for two days straight. Christian says, with a laugh, that he scouted so many McDonald’s that if he’d checked in with Foursquare at each one, he’d surely have earned the title of “Burger King.” After scouting, the team jumped right into a live casting with over 60 models—a process that Christian says made him feel like a judge on America’s Next Top Model. They ended up choosing four models per day for each of the four scheduled shoot days. Once everything was in order, the party began.
Having receiving mood boards from Heye, Christian knew they were looking for extremely upbeat, positive images of young folks having an awesome time. He made sure to shoot both positive and traditional McDonald’s customer shots along with over-the-top fun, party photos. The latter, of course, making the assignment a “fun shoot for sure!”
Christian earned a lot of very positive feedback from the final images. The photos will now be used in McDonald’s advertising across Europe.
View more of Christian’s work at christianbrecheis.com.
Friday July 20th, 2012
Muppets with people eyes.
Equally entertaining: humans with cupcake eyes. photo by James Horan
Photos of Olympic sized meals.
Purposely awful studio portraits.
Moleskine goes all black.
Just try not to lose it in your trendy all-black house. photo by Jim Golden
Ikea’s takeover continues.
Creative, and sad, UNICEF commercial.
Why the camera adds 10 pounds.
Cameras are a bitch, but damn this mirror works wonders! photo by Stephanie Diani
Have your photo and eat it too.
50 shades of Angela Merkel.
- Maria Luci
Friday June 1st, 2012
I shot the Serif!
Nat Geo just says no to photo filters.
Is there a right to privacy in autopsy photos?
Justin Bieber accused of roughing up a photographer.
Aww, even his mugshot is adorable. photo by Winni Wintermeyer/San Francisco
And for each state, a sandwich.
A List of Don’ts for Women on Bicycles.
And the bar has been raised…
Watching that video seriously deflated Johnny’s red balloon proposal idea… photo by Stephanie Diani/Los Angeles
40 powerful photographs.
- Maria Luci
Wednesday February 22nd, 2012
Last December, Germany-based photographer Christian Brecheis had the pleasure of shooting famed German racing champion Hans-Joachim Stuck (son of legend Hans Stuck) and his two sons—both of whom are continuing the family’s racing legacy—for Highsnobiety Magazine.
The shoot was somewhat atypical for Christian, who focused mostly on action/adventure/sports photography. While his subjects were race car drivers (Stuck3, as they call themselves), the final spread was to be somewhat fashion-oriented. To bring some action to the shoot and to make it his own, Christian matched a Porsche, an Audi R8 and a Lamborghini with the elegant sartorial styling of the Stucks. Christian explains his approach to this fashionable assignment,
The deal was that the fashion just happens to be there. I’ll shoot action, lifestyle and athlete portraits and they just happen to wear these clothes. I wouldn’t have done it if not on these terms. I can’t compete with the high fashion photos the magazine usually features.
Setting the fashion, Christian dove into research before the shoot—mainly focusing on the cars involved,
Important to me was to learn details about having cars in action. How close you can get and what kind of things you can do at what speed, etc. I really like to get familiar with this kind of stuff to take better pictures. When I shot the Lamborghini close up, I was concerned about rubber or pebbles flying into my lens, so I took care to protect it. What I forgot was ear protection—that thing was loud!
Watch a behind the scenes video from the shoot here:
Stuck³ X Nürburgring, Germany from Christian Brecheis on Vimeo.
Highsnobiety and the Stuck3 team weere happy with the final images, and it ended up being one of the bigger features in the issue. Christian says, “It was a fun day, I have to say. Of course, it’s always time consuming to handle cars, change clothes for three people, drive to places and so on, but I think everyone had a good time. I hope that we’ll get to shoot more projects with the Struck3 team in the future. To me, it was a really fun thing to do.”
View more of Christian’s work on his website, christianbrecheis.com.
- Maria Luci