Saturday August 31st, 2013
Question of the summer.
What rhymes with hug me? Girls play rugby. Photo by Anthony Georgis.
You can never have too many. Photo by David Bowman
What happened to all the thick girls?
Questionable finger foods.
Some things just need forks. Photo by Ashley Gieseking
High fashion browsers.
Elephants this way. Photo by Tom Parker.
Wednesday August 7th, 2013
by Liz Ream
Earlier this year, the National Restaurant Association surveyed chefs and bartenders across the US to determine the top food and beverage trends of the season.
Can you guess what was in the top beverage trends? If you guessed “healthy” alcoholic beverages, you’re exactly right. In today’s fast-paced, diet frenzied society, consumers are wild for the creation of health conscious alcoholic beverages containing fruit and berries. Another running trend? Fresh pressed juice straight from your juicer.
So, it seems that the design team at Moosylvania hit the nail on the head when they devised a recent ad campaign called “Press, then Impress,” for Grey Goose Vodka, designed around the idea of simple, fresh-pressed fruit juice cocktails that exude light appetite appeal to the consumer.
Besides, what says summer better than fresh squeezed juice mixed with top shelf vodka?
This spring, St. Louis based photographer Ashley Gieseking was approached by Moosylvania to capture the images for the “Press, then Impress” campaign.
Although this was Ashley’s first cocktail/bottle shoot, she describes her photographic style as “simple, clean and modern,” and said this Grey Goose assignment fit right into her style.
The shoot was quick from start to finish, turning around in less than a week. Estimates were signed, crew was booked and props were sourced in just four days.
The time crunch didn’t phase Ashley, as she said:
I’ve been partnering with the creative director, Hilary Clements, on side projects the past year and we work really well together, so it was a great opportunity to collaborate on a client job. She was sort of in a pinch, under tight budget and time restraints. I jumped at the opportunity and we pulled everything together in a few days.
With the shoot lasting just two days, the crew collaborated to maximize creativity production each day, making for a long but satisfying 48 hours.
Ashley’s rep, Kathy, enjoyed watching Ashley work with the Grey Goose creatives, saying:
It was exciting to watch Ashley collaborate with Moosylvania’s design team (Hilary Clements and Elyse Brisko.) Moose brought the vision: to create mouth-watering cocktail shots that felt sun-soaked and summery but had a feeling of realism. Ashley’s style is to capture images in one shot when she can, as they would be in real life. She worked with each cocktail as if it were a portrait. Her vision resulted in vibrant, energetic images that begged viewers to drink the cocktail.
The final result was a project that bridged across the traditional POS and Digital to National Advertising. The July issue of Bon Appetit includes a 2-page spread and the August issue is slated to have a 4-page advertorial.
The images are currently running in the US across various magazines and with digital banners on a plethora of sites, one being the home page for Grey Goose.
As far as future plans for the project, Ashley held out on us, saying: “Teaser: there may be an encore in the works…”
View more of Ashley’s work at agieseking.com .
Saturday November 17th, 2012
I’m excited to announce the debut of Wonderful Machine’s new blog column: SaTEARdays. SaTEARdays are just what they sound like, tear sheets that are featured on Saturdays. Each week, I’ll be highlighting great editorial and commercial tears from WM photographers. I hope you enjoy, and keep coming back each SaTEARday for more great work!
- Maria Luci
Jim Golden / Portland, OR
Scott M Lacey / Boston
Ashley Gieseking / St. Louis
Don Cudney / Denver
Claire Benoist / New York
View more on our tearsheets page.
Sunday November 11th, 2012
Friday November 9th, 2012
But could it breathe fire?
Hopefully the Microrapter never took any lessons from this guy. photo by Pete Barrett
Photo-realistic owl drawings.
Just in time for the holidays!
Photos of quantum mechanic calculation chalkboards.
Abstract doodles? Nope, quantum mechanics. Film by Adam Voorhes
Cow photobombs a horse.
Your last shot.
Try to make it count. photo by Patrick Strattner
San Francisco’s past and present.
Best excuses to use when shooting street photography.
- Maria Luci