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Web Ads: Feature Shoot, January 2014

January 31st, 2014

by Liz Ream Throughout January, we ran a series of web ads over on Feature Shoot. They have recently added a 728×90 ad option, which displays as a banner at the top of the home page. Because of this, we were able to include six images this month instead of four. I caught up with the featured photographers to get a bit of background on …

Bud Light: Very Superstitious

January 28th, 2014

by Liz Ream It’s only weird if it doesn’t work. The tagline for the Bud Light “very superstitious” ad campaign launched in 2012, this one goes out to all those die hard football fans who do whatever it takes. As far as relatability, this campaign is right on point. A sports fan myself, I know from experience that there are indeed fanatics out there who …

The Art of Shaving

July 29th, 2013

by Honore Brown These days you see a lot of young men with bushy, mountain man beards of various colors, shapes, and sizes. Most of the time, I find the scrappy indifference of this style rather endearing, but there’s still something to be said for the immaculate look of a clean shave. Whether achieved by a simple blade applied to skin, or by sophisticated devices …

Audi on ‘Roids

February 21st, 2013

by Maria Luci Berlin-based Markus Altmann is known for his stylish automotive photos and crisp portraits. He loves working with “real people” and  presenting them in “authentic, lively ways.” Recently, he got to combine both his passions for photographing people and cars into one fun advertising assignment for Audi Genuine Parts. The Berlin advertising agency Thjnk had already determined the campaign’s concept before they approached …

Taking Verizon into the Wild

January 7th, 2013

by Honore Brown Utah-based photographer Mike Tittel is no stranger to shooting in rugged, remote locations. He’s also extremely comfortable creating highly-produced and directed photography. This fall, wearing both of these hats simultaneously, Mike took on a major one-day advertising shoot for Verizon, put together by the folks at McCann Erickson Salt Lake City. McCann knew exactly what they were after, and hungry for fresh …

Party at McDonald’s

December 11th, 2012

by Maria Luci Munich-based photographer Christian Brecheis is lovin’ it. Or should I say Ich liebe es? Probably not, since my German is pretty weak… But it does seem somewhat appropriate since this post is all about Christian’s recent shoot for German McDonald’s and McCafes. This particular job came to Christian through Heye, an advertising agency based in Munich. They asked Christian to shoot a …

Pickaxing Through The Wild West

November 20th, 2012

by Maria Luci When you’re looking for a photographer to capture the spirit of the great outdoors, Forest Woodward is your man. I mean, come on, his name is Forest… Woodward… So yes, he’s adept at tackling adventurous assignments, and in his own words “isn’t afraid to get dirty.” It was this passion for nature along with his photography style that caught the eye of …

At the Drive-In

October 29th, 2012

by Maria Luci Pretoria, South Africa-based photographer Albie Bredenhann has a special place in his heart for anything from the 1950′s. So much so, that he’ll jump at any chance to shoot a 50′s themed assignment. He’s taken on plenty of pin-up style shoots in the past, but had never attempted an on-location style 50′s shoot, that is until recently when he was asked to …

You Dorks Want to Shoot in “Mantana”?

July 9th, 2012

“Possibly the most fun ever had on a shoot, by anyone, ever.” This was the opening line of an email sent to me by photographer Austin Walsh. Naturally intrigued, I asked to know more about this super-fun shoot. Turns out, Austin and his crew had been hired by 1010 Collective—an agency that combines digital and traditional media—to shoot for fly fishing vacation lodge, The Old …

Shot on RED: Acura and Mariano Rivera

June 25th, 2012

Four years ago, photographer Douglas Sonders stared his own production company, 8112 Studios. They originally offered basic video services to Douglas’ still clients, but over the years the studio has grown into a full fledged motion company producing commercials, music videos, corporate films, and documentaries. 8112 Studio has brought in large motion client base for Douglas with the studio’s latest job came from Tier10 Marketing: a …

Rock of Ages

June 20th, 2012

When AKA New York came to photographer Jordan Hollender looking to capture some 80s rock star looks for the Broadway show Rock of Ages, he was beyond excited. Or should I say stoked? But really, who wouldn’t be? I mean, wigs and ’80s fashion… as Jordan puts it,”what could be more fun?” And fun it was! In case you didn’t know, Rock of Ages is …

Instant Endorsements

August 16th, 2010

Stock photography made it possible to standardize the licensing of images, but a company in Irvine, CA called Brand Affinity Technologies (BAT) has taken this to a new level. A recent article in Fortune explains how BAT has converted the celebrity endorsement into a fully automated digital process. Two-thirds of the $1.1 billion spent by advertisers on endorsements from athletes goes to the 75 at …

Magazine Work Sometimes Does Beget Advertising Jobs:
PDN’s Behind The Lens Features Roy Ritchie’s Ford Mustang Photography

December 3rd, 2009

A year or so back, PDN contacted us looking for stories of photographers whose editorial work landed them advertising jobs. We had a few in mind, but the connection is not always so clear because art buyers may not always be aware of the first time they see a photographer’s work. In the case of our Detroit photographer, Roy Ritchie, he was “discovered” by agency …

Under Cover Of Twilight

November 24th, 2009

If you have any teenagers in the house, or happen to read the news, then you’ll know that the second Twilight movie just opened to wide release last Friday. The sequel is a quantifiable hit, attracting fans who camped out two nights before the film’s premiere, and drawing in some $70 million its first night in the U.S. This is more than any other opening night …