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Estimating

Whether it’s a stock quote for a small magazine or a treatment for a large ad campaign, we have the experience and know-how to research, price and negotiate just about any project. We understand the value of commercial photography and we know how to structure agreements to give you the best chance at getting the job — and at a fair price. We can scale our services to meet your needs, whether it’s simply to review an estimate that you’ve created yourself, or to build a proposal from the ground up.

Craig Oppenheimer Producer
Jess Dudley Producer
Alex Rudinski Producer

Estimates

Our producers have extensive experience creating commercial estimates. We will first talk with you (and your client if you like) to get a thorough understanding of your project. We will then draft a proposal, factoring in the complexity of the job, the photographer’s time, skill and uniqueness, the licensing required by the client, the necessary production elements and overall market conditions. We will review the details of the quote with you and then negotiate (or assist you in negotiating) the final terms with the client.

About 2-3 hours @ $140/hour to build an estimate from the ground up
About 1-2 hours @ $140/hour to develop creative/licensing fees only, to develop a stock quote or to review an estimate you’ve created.

Estimated turnaround: 1-2 days

Contracts

Our producers have created and reviewed a wide range of contracts ranging from editorial assignments to long-term ongoing contracts and even contracts presented to photographers by reps. We can review a document and help you turn legal jargon into plain English, or help you develop a contract from the ground up. Either way, we’ll make sure your interests and rights are well protected, and that you fully understand what you are about to sign, or are about to ask a client to sign.

About 3-4 hours @ $140/hour to build a contract from the ground up
About 1-2 hours @140/hour to review a contract

Estimated turnaround: 1-2 days

Treatments

Whether it’s an estimate with a 6-digit bottom line or a smaller project for a new client, you should always consider delivering a treatment with your cost estimate. A treatment is a multi-page document that allows you to elaborate on your approach to a project and supply additional information not typically included in your estimate or terms/conditions. Treatments should integrate your branding elements and typically include a cover letter and sample images, but can also be more complex and include crew bios, a detailed overview of creative and production approaches and references for past clients. Whether you include a lot or a little, a treatment will allow you to convey an elevated sense of professionalism that may ultimately help you land your dream assignment.

Our experienced producers, photo editors, designers and copywriter can work with you to create a branded treatment from scratch, and we can also work with information you provide to compile a treatment with existing content.

Pricing and turnaround quoted on a case-by-case basis.

Pricing & Negotiating Review

Wonderful Machine is pleased to now offer a Pricing & Negotiating Review package! This new service provides a quick and inexpensive way to get a handle on your estimating practices, whether you find yourself quoting on editorial, corporate or advertising assignments or stock. The package includes a review of your current pricing approach, along with in-depth analysis of up to five of your recent estimates. We’ll also explain all of our standard contract templates, terminology and coach you on estimating applications like Quickbooks or BlinkBid.

$500 package price
Estimated turnaround: 1 week

Production

Retouching