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Tears: Adam Lerner / BMW Motorcycle Magazine

Tuesday March 3rd, 2015

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Photo Editing & Design: Rethinking István Vizner’s Website

Monday March 2nd, 2015

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by Sean Stone

Back in November, Wonderful Machine’s Marketing Manager Ann MacMullan worked with Bisbee, Arizona-based photographer István Vizner on a Branding and Marketing PlanIstván had just relocated from Switzerland and was looking for help getting his bearings in the North American photography market. After evaluating István’s website and marketing materials, Ann presented him with ideas for marketing to a new audience. After discussing István’s goals for the future, he chose to move forward with me on a new Web Portfolio Edit as well as a Web Template Customization with Senior Designer Melissa Ginsiorsky.

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István’s site before.

István's site before.

István’s site before.

István was eager to get started, and promptly sent me a selection of images. He split the work between his commercial and personal series. His commercial work is highly produced with a lot of polish and frequent CGI elements, all of which István handles himself.

His personal work covers more ground: some resembles his client work very closely, while other images are more raw, painterly or collage-based. I began working on István’s organization, opting to divide his images into four subcategories: conceptual, corporate, lifestyle and entertainers. I felt that his fine art work was interesting, but not as relevant to his marketing efforts, so I initially left it out of my edit. As he and I reviewed what I sent back to him, he assured me that his clients in Europe would expect to see more personal work with an artistic sensibility. We talked about how to approach these two sides of his work and decided that for now we would leave the commercial side under “Work,” and his personal work under “Art,” which he edited himself. The eventual goal is to create a separate website for his fine artwork, giving him two distinctly different brands.

István's site after.

István’s site after.

István's site after.

István’s site after.

After we finalized the photo edit, I passed István along to Melissa to get his site up-and-running. Here’s what Melissa had to say about the customizing a website template with István:

Working with István was a unique case in that he has a design background, so there was a lot of collaboration on the that side of things. The identity he started with was strong and he showed me a mockup of what he wanted his new site to look like, so most of the work I did was focused on helping István achieve his vision. I knew of a Squarespace template that allowed us to achieve a sleek new site that’s incredibly close to his mock-up, while being very easy to navigate and looking great no matter what size device his clients are browsing on. It was a pleasure working with István on his site, and we’re both very happy with the results.

For a complete before and after critique of István’s site, check out our screencast below:

Thanks for watching! Check out István’s new site here. Until next time, don’t forget to check out all of our consulting services, and as always, please email me if you’re interested in rethinking your web edit.

Tears: Joe Schmelzer / Vanity Fair UK

Monday March 2nd, 2015

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Sunday Spotlight 03/01/15

Sunday March 1st, 2015

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Weekend Links 2/28/15

Saturday February 28th, 2015

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Oscar Portraits.

This Dress Will Ruin Your Day.

Wes Anderson Loves Yellow and Red.

So do we. Photo by Troy Stains.

So do we. Photo by Troy Stains.

Table for One.

Llama Drama.

Making, and Remaking, the Original Ice Hotel.

It might be a little more glamourous than this.

It might be a little more glamorous than this. Photo by Jennifer Boomer.

This Kid Can Sing.

Those Who Live in Glass Houses…

Drink Your Coffee (And Eat it, Too).

Photographers Update

Gregoire Bernardi’s Short Documentary About Winter Swimmers on the French Riviera.

James Leynse featured by L’Oeil de la Photographie.

Richard Beaven Photographs the U.S. Coast Guard Ice Breakers for the Wall Street Journal.

Stephanie Diani Discusses Lighting Celebrity Portraits on the Profoto Blog.

Jens Kristian Balle Shoots New Work for Rethink Vancouver’s Pink Shirt Day.

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