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Scott Gilbert: Capturing Maserati

Wednesday November 19th, 2014

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by Liz Ream

Scott Gilbert was recently approached with a bit of an interesting opportunity for a Maserati campaign: the client wanted studio shots, location shots and running footage for a TV commercial.

Although this presented a few logistical challenges, Scott was excited to dive head first into the different aspects of the project. He had a lot of lead time, and immediately began compiling the most important aspect of the shoot: his crew.

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A final location shot from downtown Los Angeles

Scott called up John Babor, who he has worked with for years. He then called another friend/colleague, Adrian Fulle, to give guidance on the TV portion of the shoot.

The crew was made up of a total of 40-50 people, so moving around was fairly slow. They decided on downtown LA for the location in order to get a nice variety of shots, going on a Sunday to avoid (some) of the horrendous LA traffic. However, in Scott’s words: “With eight LAPD officers with us, it made it very easy to get what we needed.”

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Final shot from the studio

After the shoot, Scott had a team of retouchers working on the stills and another editor working on the motion spot, as the turnaround time was about a week for nine shots.

For the TV spot, they started with 5 1/2 hours of raw footage and trimmed it down to “best” 30 minutes. From there, the crew narrowed it down to the final 3 minutes of cuts and in the end produced a 30 second spot. The elements were all pulled together in 2-3 weeks.

Quite the production!

Looking back at all of the different elements and challenges to the shoot, Scott credits all of the success to his crew:

The best advice I ever got when I was an assistant was from photographer John Huet. He told me when I was starting out that even if the assistant is making more than me, it’s important to have really good guys who have your back. It lets you focus on getting the shots that you need for your client, and not all the other stuff that’s going on during the shoot. By hiring experienced people like John Babor and his crew, I was able to focus on the multiple layers of the project and really deliver great images to Maserati.

View an awesome BTS video below:

For more of Scott’s work, visit his website.

Tears: Matt Dutile / Endless Vacation

Wednesday November 19th, 2014

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Ian MacLellan: The Wild Moisie River

Tuesday November 18th, 2014

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by Liz Ream 

When it comes to outdoor adventure, Ian MacLellan is about as extreme as they come. (Think ‘ hanging off the corner of an untouched cliff over a river that’s only accessible by float plane.’)

This was part of a recent adventure along the wild Moisie River in Quebec, Canada— the result of one of the Huckberry Explorer’s Grants that Ian received. The grant encompassed $1,000 and a full complement of gear from various brands.

After his Moisie River adventure, Ian wrote an article that was recently published on Huckberry, outlining the craziness of his journey. It’s quite the suspenseful story, including everything from dropping his camera off the edge of a cliff to getting tossed from his canoe by the Moisie rapids, and losing his paddle in the meantime (making a total of three lost or broken paddles over the course of the trip). For a short time, Ian wondered if he would even survive.

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Below is an excerpt from the article, and you can view the full article here.

My harness is starting to itch and the camera on my neck is weighing on me. We are eleven days into a climbing expedition on the Moisie River and things are getting tense. Mikey Sallade is climbing through scrubby trees above, Mike Veazey (referred to as “VZ” hereafter) is belaying him, and Ri Fahnestock is anchored a few feet below me, waiting.

From my perch, I look out over the river 300 feet below and am overwhelmed by the sweeping immensity of the Quebec landscape. I’ve been having nightmares about the rapids we’ll face in our canoes.

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Each morning we commute upriver and build trails to the cliff faces. On untouched terrain, climbing easily falls to the wayside. Garden snips and limb saws are more useful than chalkbags and brushes. We spend hours ripping off man-sized mats of moss and hurling boulders off of the routes, in hopes that we find climbs worth bragging about.

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For more of Ian’s adventures, check out his website.

Tears: Lauren Perlstein / Dr. Oz The Good Life

Tuesday November 18th, 2014

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Design: A Warm, Inviting Wordmark for Kevin Garrett

Monday November 17th, 2014

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by Samantha McCafferty

Recently, I had the pleasure of working with Kevin Garrett — a Marietta, Georgia-based photographer. It’s true what they say about southern hospitality, Kevin was as sweet as a Georgia peach! He came to WM looking to take his brand to the next level and we suggested he start with a new, hip and modern wordmark.

Unlike many photographers who are rethinking their brand, Kevin came prepared with a color palette and a clear direction that he wanted to go in. Before we even got started on the concepts, Kevin let me know that he wanted to go with an orange/brown mark, and he was looking for a simple design. We got to work right away with the first round. Here are a few of my favorites:

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After that round, we made note of what Kevin had liked and took them into a second round. We also incorporated some ideas that Kevin had come up with along the way.

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And the winner from the second round was this modern, clean mark:

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It was a joy getting to work with Kevin, and we were both excited about how his final Wordmark came out. Visit his site to see how it looks in action.

For more information about our design services, visit our consulting page.

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