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Pricing & Negotiating

Pricing & Negotiating: Executive Portraits for a Large Agency

July 30th, 2014

by Jess Dudley Shoot Concept: Create executive portraits and corporate lifestyle images of employees at work in their corporate headquarters and on-site at one client location Licensing: Digital collateral and digital advertising use of up to 40 images Location: Corporate headquarters and one retailer location Shoot Days: Three Photographer: Corporate lifestyle specialist Agency: Large agency in the Mid-Atlantic Client: Business consultant A well-known ad agency recently …

Pricing & Negotiating: Directing Video for a TV Commercial

July 8th, 2014

by Craig Oppenheimer Shoot Concept: Video of a restaurant interior Licensing: Use of all video content captured in multiple broadcast television commercials Location: A single restaurant location Shoot Days: One Director: Architectural and portraiture specialist Agency: Medium-sized, based in the Northeast Client: Large restaurant chain Here is the estimate: Creative/Licensing: A few months ago I worked with a photographer to successfully estimate an exterior architectural shoot that you …

Pricing & Negotiating: Architectural Images for a TV Commercial

May 20th, 2014

by Craig Oppenheimer Shoot Concept: Exterior architectural images of 20 restaurants Licensing: Use of all images captured in multiple broadcast television commercials Location: 4 cities on the East Coast Shoot Days: 7 Photographer: Architectural and portraiture specialist Agency: Medium-sized, based in the Northeast. Client: Large restaurant chain Here is the estimate: Creative/Licensing: The ad agency was in the process of creating a series of TV …

Pricing & Negotiating: Architectural Shots for Ad Agency Portfolio

May 7th, 2014

by Jess Dudley Shoot Concept: Architectural shots of a locally-run ad campaign Licensing: North American Collateral and Publicity use of all images captured in perpetuity Location: A downtown cityscape and airport Shoot Days: 1 Photographer: A local architectural specialist Agency: A southern branch of a large NYC-based ad agency Client: n/a An art buyer from a large ad agency reached out to one of our photographers, …

Pricing & Negotiating: Industrial Lifestyle Shoot

April 1st, 2014

by Jess Dudley Shoot Concept: Capture the facilities, employees and process at multiple industrial manufacturing sites Licensing: North American collateral use of all images captured, in perpetuity Location: Manufacturing facility Shoot Days: Up to 20 Photographer: Lifestyle and portrait specialist Agency: Client direct Client: A well known industrial manufacturer within it’s industry One of our west coast-based photographers was approached by a fairly large industrial …

Pricing & Negotiating: Newspaper Contracts

February 14th, 2014

by Bill Cramer We’ve compiled a list of what different news organizations have paid freelance photographers, and we’re including copies of actual contracts when we have them. Keep in mind that this information reflects what those organizations have paid in the past, not necessarily what they currently pay, or what they’ll offer you. Please use this as background information only. Telling clients that you found …

Pricing & Negotiating: Book Cover for Politician’s Memoir

February 4th, 2014

by Craig Oppenheimer Shoot Concept: Seamless and environmental portraits of a prominent politician. Licensing: Use of up to two images on the front/back cover of a book with a print run of up to 200,000. Location:  A state capitol building in the Northeast. Shoot Days: 1 Photographer: Corporate and portraiture specialist Client: Large publishing company Here is the estimate: Concept/Licensing:             The publishing company was working …

Pricing & Negotiating: Publicity Licensing for TV Network

January 17th, 2014

By Craig Oppenheimer Concept: Licensing existing images of a television show cast to a TV network Licensing: Publicity use of five images for two years Photographer: Portrait specialist based in California Client: Prominent cable television network Here is the licensing agreement (click to enlarge): At the beginning of 2011, the photographer was commissioned by a regional magazine to capture individual seamless portraits and a group …

Pricing & Negotiating: Interiors for Residential Appliance Company

January 8th, 2014

by Jess Dudley Shoot Concept – Interior Architectural and Detail images of installed small residential appliances Licensing – US Advertising and Collateral Use of up to 24 images in perpetuity Location – Two residential properties Shoot Days – One Photographer – Lifestyle, Architectural and Home & Garden Specialist Agency – N/A Client – A small residential appliance company – a household name to those “in …

Pricing & Negotiating: Shooting Real Patients for Regional Hospital Advertising

December 2nd, 2013

by Craig Oppenheimer Shoot Concept: Portraits of real patients against a seamless background in a studio and environmental portraits at a single location Licensing: Advertising and Collateral use of eight images for one year, geographically limited to two states in the US Location:  A studio and a house located in the Northeast Shoot Days: Two Photographer: Portraiture specialist based in the Midwest Agency: Large NY-based agency …

Pricing & Negotiating: IEEE Spectrum Magazine Contract

November 11th, 2013

by Bill Cramer While I’ve shot my share of assignments for name-brand publications over the years, I’ve enjoyed working for niche magazines just as much. IEEE Spectrum is one that you won’t find on any magazine rack unless you happen to be standing in an engineering school library. Published monthly by the Institute of Electrical and Electronics Engineers, they have 380,000 readers. My dad was …

Pricing & Negotiating: Lifestyle and Still Life for Food Company

October 1st, 2013

by Craig Oppenheimer Shoot Concept: Lifestyle images of professional talent and still life shots of plated food. Licensing: North American Advertising (excluding Out of Home) and Collateral use of 5 images for 1 year. Location:  A residential property Shoot Days: 2 Photographer: Portrait and lifestyle specialist Agency: Mid-sized, based in the Southwest Client: A well-known food company Here is the estimate: Concept/Licensing:            The agency provided a …

Pricing & Negotiating: Album Cover and Collateral for Rock Band

August 21st, 2013

By Craig Oppenheimer Shoot Concept: Environmental group shots and individual portraits of a well-known band. Licensing: Advertising, Collateral and Publicity use of 12 images for 1 year. However, the images would primarily be for use on the album cover and in the album booklet. Location:  A scenic outdoor location in California. Shoot Days: 1 Photographer: Lifestyle and Landscape Specialist. Client: Grammy Award-winning alternative rock band represented …

Pricing & Negotiating: Portraits of Real Customers for Advertising Shoot

July 12th, 2013

by Jess Dudley Shoot Concept: Environmental portraits of real customers/users on location. Licensing: National Advertising (Print, Web and OOH) and Collateral use (in all media) of up to eight “hero” images for three years from shoot date. We used specific language requested by the agency: unlimited national print, in-store signage, OOH electronic media and online video use. Location: Four homes/small businesses in Southern California. Shoot …

Pricing & Negotiating: Advertising and Collateral for a Prepared Foods Manufacturer

June 24th, 2013

By Craig Oppenheimer Shoot Concept: Images of plated food (soups, entrees and sauces) Licensing: Advertising and Collateral use of 42 images in perpetuity Location: In a studio local to the photographer Shoot Days: 5 Photographer: Midwestern Food and Portraiture Specialist Agency: Small Ad Agency in the Northwest Client: Prepared Foods Manufacturer in the Northwest Here’s the estimate: Creative/Licensing:  The agency approached the photographer with a …

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