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Pricing & Negotiating

Pricing & Negotiating: Studio Portraits for a Pharmaceutical Manufacturer

March 9th, 2015

by Jess Dudley Shoot Concept: Studio portraits of 6 professional talent Licensing: Advertising and collateral use of all images captured in perpetuity Shoot Days: 1 Photographer: Up-and-coming portrait photographer Agency: Mid-sized, based in NYC Client: Pharmaceutical manufacturer Here is the estimate:    Budget!?!: This was a rare instance when the art buyer had a budget from the get go, unfortunately it was pretty aggressive, though workable. Initially they had wanted to shoot eight …

Pricing & Negotiating: Stock Contract for a Record Label

February 16th, 2015

by Craig Oppenheimer A photographer recently asked me to review a contract governing the license of his stock photographs to a record company. The record label (one of the largest in the country) was initially interested in using four of the photographer’s images of a musician performing live on the cover and interior of a vinyl record edition of the musician’s upcoming album. We were …

Pricing & Negotiating: International Hospitality Shoot for a Luxury Hotel Chain

December 30th, 2014

by Craig Oppenheimer Shoot Concept: Environmental lifestyle and landscape images as well as b-roll video of cityscapes and hotel properties Licensing: Advertising, collateral and publicity use of all images and video captured in perpetuity Location: Three hotel properties in three different countries Shoot Days: 13 Photographer: Lifestyle and travel specialist Agency: Large international ad agency Client: Luxury hotel chain with 70+ properties worldwide Here is the …

Pricing & Negotiating: Motion for Small Business Services Company

November 5th, 2014

by Jess Dudley Shoot Concept: Testimonials, man-on-the-street interviews and b-roll video of an annual corporate conference Licensing: Web Collateral use of one 2:00 minute edited video Location: Hotel conference center Shoot Days: 1 Photographer: Portrait, Lifestyle and Motion Specialist Agency: N/A – Client Direct Client: A Small Business Services Company A few months ago, one of our California-based photographers asked me to help her pull …

Pricing & Negotiating: Forbes Magazine Contract

August 28th, 2014

by Bill Cramer Over the years, I’ve shot for lots of business magazines, but my favorite was always Forbes. The photo editors were experienced, smart, and nice. They appreciated good photography and they used it well. Not only did they have a reasonable contract, and decent budgets for assignments, but I was often able to generate additional revenue from those assignments by licensing the pictures …

Pricing & Negotiating: Studio Portraits of Spokesmen for Social Media

August 18th, 2014

by Craig Oppenheimer Shoot Concept: Portraits of two spokesmen previously featured in television commercials in various lifestyle scenarios  Licensing: Web Collateral use of up to 13 images for 3 months  Location: A studio in California Shoot Days: Two Photographer: Portraiture and lifestyle specialist Agency: Mid-sized, based on the East Coast Client: Large food company Here is the estimate: Creative/Licensing: The agency had recently produced a series …

Pricing & Negotiating: Executive Portraits for a Large Agency

July 30th, 2014

by Jess Dudley Shoot Concept: Create executive portraits and corporate lifestyle images of employees at work in their corporate headquarters and on-site at one client location Licensing: Digital collateral and digital advertising use of up to 40 images Location: Corporate headquarters and one retailer location Shoot Days: Three Photographer: Corporate lifestyle specialist Agency: Large agency in the Mid-Atlantic Client: Business consultant A well-known ad agency recently …

Pricing & Negotiating: Directing Video for a TV Commercial

July 8th, 2014

by Craig Oppenheimer Shoot Concept: Video of a restaurant interior Licensing: Use of all video content captured in multiple broadcast television commercials Location: A single restaurant location Shoot Days: One Director: Architectural and portraiture specialist Agency: Medium-sized, based in the Northeast Client: Large restaurant chain Here is the estimate: Creative/Licensing: A few months ago I worked with a photographer to successfully estimate an exterior architectural shoot that you …

Pricing & Negotiating: Architectural Images for a TV Commercial

May 20th, 2014

by Craig Oppenheimer Shoot Concept: Exterior architectural images of 20 restaurants Licensing: Use of all images captured in multiple broadcast television commercials Location: 4 cities on the East Coast Shoot Days: 7 Photographer: Architectural and portraiture specialist Agency: Medium-sized, based in the Northeast. Client: Large restaurant chain Here is the estimate: Creative/Licensing: The ad agency was in the process of creating a series of TV …

Pricing & Negotiating: Architectural Shots for Ad Agency Portfolio

May 7th, 2014

by Jess Dudley Shoot Concept: Architectural shots of a locally-run ad campaign Licensing: North American Collateral and Publicity use of all images captured in perpetuity Location: A downtown cityscape and airport Shoot Days: 1 Photographer: A local architectural specialist Agency: A southern branch of a large NYC-based ad agency Client: n/a An art buyer from a large ad agency reached out to one of our photographers, …

Pricing & Negotiating: Industrial Lifestyle Shoot

April 1st, 2014

by Jess Dudley Shoot Concept: Capture the facilities, employees and process at multiple industrial manufacturing sites Licensing: North American collateral use of all images captured, in perpetuity Location: Manufacturing facility Shoot Days: Up to 20 Photographer: Lifestyle and portrait specialist Agency: Client direct Client: A well known industrial manufacturer within it’s industry One of our west coast-based photographers was approached by a fairly large industrial …

Pricing & Negotiating: Newspaper Contracts

February 14th, 2014

by Bill Cramer We’ve compiled a list of what different news organizations have paid freelance photographers, and we’re including copies of actual contracts when we have them. Keep in mind that this information reflects what those organizations have paid in the past, not necessarily what they currently pay, or what they’ll offer you. Please use this as background information only. Telling clients that you found …

Pricing & Negotiating: Book Cover for Politician’s Memoir

February 4th, 2014

by Craig Oppenheimer Shoot Concept: Seamless and environmental portraits of a prominent politician. Licensing: Use of up to two images on the front/back cover of a book with a print run of up to 200,000. Location:  A state capitol building in the Northeast. Shoot Days: 1 Photographer: Corporate and portraiture specialist Client: Large publishing company Here is the estimate: Concept/Licensing:             The publishing company was working …

Pricing & Negotiating: Publicity Licensing for TV Network

January 17th, 2014

By Craig Oppenheimer Concept: Licensing existing images of a television show cast to a TV network Licensing: Publicity use of five images for two years Photographer: Portrait specialist based in California Client: Prominent cable television network Here is the licensing agreement (click to enlarge): At the beginning of 2011, the photographer was commissioned by a regional magazine to capture individual seamless portraits and a group …

Pricing & Negotiating: Interiors for Residential Appliance Company

January 8th, 2014

by Jess Dudley Shoot Concept – Interior Architectural and Detail images of installed small residential appliances Licensing – US Advertising and Collateral Use of up to 24 images in perpetuity Location – Two residential properties Shoot Days – One Photographer – Lifestyle, Architectural and Home & Garden Specialist Agency – N/A Client – A small residential appliance company – a household name to those “in …

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