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Expert Advice

Expert Advice: Creative & Memorable Promotions

October 22nd, 2014

by Delaney Dobson For some photographers, promoting their business can be an exciting experience, and for others it’s more of a struggle. While the majority of photographers resort to business cards, postcards, and other typical means of promotion, some use unique and memorable ways to promote themselves and their businesses. These promotional materials leave a lasting impression on the clients to whom they have been sent, …

Expert Advice: Emailers & Print Mailers

June 6th, 2014

by Joey Pasko All photographers should have a variety of promotional tools in their arsenal to help garner clients and bring attention to their work. Among these tools are email promotions and ever-popular print mailer promotions. If used correctly, both can help bring in a lot of new business and keep your name on the radar of your existing clients. However, it’s important to know …

Expert Advice: Sourcebooks and Online Directories

May 13th, 2014

by Elyse Leyenberger Photographers have many tools to choose from when it comes to marketing, but one tool we always recommend is a listing in at least one sourcebook or online directory. As a rule of thumb, we advise our photographers to use a combination of broad/narrow, and active/passive marketing. Just as you might promote lightly to a big list of prospects and heavily to …

Expert Advice: A Taste of Responsive Web Design

March 27th, 2014

by Melissa Ginsiorsky The Internet turned 25 last week and I have to say that it’s only looking better with age. Twenty-five years is not a long time for something that’s become so prevalent in our culture. One computer used to take up an entire room, and now we can hold them in our hands and carry them around wherever we go. When mobile browsing …

Expert Advice: Personal Work

March 7th, 2014

by Tori Katherman I’ve recently noticed a spike in the number of photographers asking for help refreshing their portfolios— creative coaching, if you will. The requests range from young professional photographers searching for a place to start, to industry veterans looking for a change. Perhaps this can be attributed to the start of a new year, or maybe to the fact that many of us …

Expert Advice: Estimate Worksheet

January 31st, 2014

By Craig Oppenheimer If you ask anyone to describe me (especially my colleagues or clients that I’ve produced shoots for), one thing they will all tell you is that I’m organized. When I head out of the office at the end of the day, my desk looks like an overhead shot from a Wes Anderson movie. Folders and post-it notes are aligned, and my pen, …

Expert Advice: Marketing Calls

January 7th, 2014

By Elyse Leyenberger Cold calls. Dun dun dun. Reaching out to prospective clients through phone calls seems daunting to many photographers. However, with practice, personality, and a little panache, marketing phone calls will become a breeze, and can help to make a more memorable connection with your prospects. Also, putting a voice to a name is a good first step to eventually landing in-person meetings. …

Expert Advice: LinkedIn for Photographers

December 6th, 2013

by Meg Dibley LinkedIn may not be the largest network in the world, but it is the largest professional network, which is undeniably useful for business. Essentially, this acts as your online resume. Not only can you flaunt your brand, but you can reach specific lists by utilizing features that help narrow down your search. For creative freelancers, this is a goldmine. Every photographer should …

Expert Advice: Social Media for Photographers

October 18th, 2013

This article was originally written by Karrisa Olsen, and published on October 18, 2013. It has been updated to reflect changes in social media.  Many working photographers with busy schedules question the value of dedicating time dabbling in the world of blogging and social media. It’s important to recognize that clients and viewers will most likely not make their way to your website on a …

Real World Branding

October 14th, 2013

by Bill Cramer What is a brand? A brand answers the question, “Who are you and what do you do?” For photographers, the question is, “What kind of pictures do you make and for what kind of clients?” Why is that important? Because in order to get new clients to hire you, you have to be clear about what you do so they can know …

Expert Advice: Print Portfolios

September 25th, 2013

by Sean Stone I’ve had the opportunity to consult with hundreds of photographers over the years, and while I love working on websites, promos, or creative coaching, print portfolios have always been my favorite. Just as art buyers tell us how much they enjoy the chance to thumb through books at meetings, I love to see the work come to life on paper. Photographers will …

Expert Advice: Website Dos and Don’ts

September 5th, 2013

by Amanda Friend When I was in college, I made my first ever website. It was for a portfolio class, designed to give us a web presence after graduating. Everyone made their website in Flash. I remember staying up all night working with keyframes and tweens in order to create the perfect final product. (For the record, my hard work paid off, and I got …

Expert Advice: Editing Contracts Using Adobe Acrobat & Photoshop

July 1st, 2013

By Craig Oppenheimer It’s absolutely critical for photographers to have a written agreement in place with their client prior to any shoot. There are just too many opportunities for misunderstandings not to. For most commercial projects, it’s up to the photographer to send the client their proposal, which typically includes a cost estimate and a terms & conditions page. But for most editorial assignments (and …

Expert Advice: Wordmarks for Photographers

June 24th, 2013

by Mark Harris Imagine two photographers with the same skill level, bidding on the same assignments. How will clients choose between them? In a word: branding. Branding yourself is one of the most important ways to distinguish yourself from all of the other “photographers in the bucket.” In order to send out promotional materials, differentiate yourself, and attract bigger clients, you need a brand—and a good …

Expert Advice: Treatments

May 28th, 2013

By Craig Oppenheimer I consult with photographers daily about developing estimates for projects big and small. Once we put the finishing touches on an estimate and are ready to submit it to a client, we often deliver it as a two-page PDF (the estimate on one page, and the terms/conditions on the other) attached to an email containing a delivery memo. In most cases, this …

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