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Expert Advice

Expert Advice: A Taste of Responsive Web Design

March 27th, 2014

by Melissa Ginsiorsky The Internet turned 25 last week and I have to say that it’s only looking better with age. Twenty-five years is not a long time for something that’s become so prevalent in our culture. One computer used to take up an entire room, and now we can hold them in our hands and carry them around wherever we go. When mobile browsing …

Expert Advice: Personal Work

March 7th, 2014

by Tori Katherman I’ve recently noticed a spike in the number of photographers asking for help refreshing their portfolios— creative coaching, if you will. The requests range from young professional photographers searching for a place to start, to industry veterans looking for a change. Perhaps this can be attributed to the start of a new year, or maybe to the fact that many of us …

Expert Advice: Estimate Worksheet

January 31st, 2014

By Craig Oppenheimer If you ask anyone to describe me (especially my colleagues or clients that I’ve produced shoots for), one thing they will all tell you is that I’m organized. When I head out of the office at the end of the day, my desk looks like an overhead shot from a Wes Anderson movie. Folders and post-it notes are aligned, and my pen, …

Expert Advice: Marketing Calls

January 7th, 2014

By Elyse Leyenberger Cold calls. Dun dun dun. Reaching out to prospective clients through phone calls seems daunting to many photographers. However, with practice, personality, and a little panache, marketing phone calls will become a breeze, and can help to make a more memorable connection with your prospects. Also, putting a voice to a name is a good first step to eventually landing in-person meetings. …

Expert Advice: LinkedIn for Photographers

December 6th, 2013

by Meg Dibley LinkedIn may not be the largest network in the world, but it is the largest professional network, which is undeniably useful for business. Essentially, this acts as your online resume. Not only can you flaunt your brand, but you can reach specific lists by utilizing features that help narrow down your search. For creative freelancers, this is a goldmine. Every photographer should …

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