Fashion and Studio Art
Tuesday February 25th, 2014
by Liz Ream
Recently, San Francisco-based fashion and beauty photographer Samantha Wolov dove into a fashion story that’s a bit different from the work she normally does. Utilizing her studio art background, Samantha played with pastels, paint pens, gels and ink pens to produce some eye-catching images. Although it began as a fun project, it’s now on newstands, running in the Australian fashion magazine Culture. She gave us the backstory on the project:
A stylist associate of mine, Renata Gar, had approached me wanting to do a pastel fashion story just for fun. We knew they would be a big trend for spring, and we wanted to see what we could do with it. I generally eschew anything that feels too saccharine and hyper-feminine (it doesn’t really “speak” to me), so I liked the challenge of balancing my own aesthetic preferences with a color palette that is essentially known for being saccharine and hyper-feminine. I have something of a studio art background, and I couldn’t escape the association I had with the little oil crayons of the same name, so I thought it would be fun to blend the two. In the end, I shot the story, printed the images, then manually hand-painted the prints with a collection of ink and gel medium, paint pens, and actual pastels. It was a very organic process which, in retrospect, blended quite nicely with the whimsy of the story itself— like doodling on scrap paper. I thought our hair and makeup team (Eryk Brian and Victoria “Wallett” Luburich, respectively) did a great job, so I submitted the story to Culture. They loved the story as much as I did, and ran it in their February issue.
For more of Samantha’s work, check out her website.