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North Carolina Diary, Part II (Luquire George Andrews (LGA), BooneOakley, WrayWard)

Wednesday December 26th, 2012

by Maria Luci

After four meetings that took us from Raleigh to Greensboro, Kayleen and I ended our second day in North Carolina at Lewbowski’s Grill in Charlotte. There, we met with some of our Charlotte crew—Dhanraj Emanuel, Peter Taylor, James Quantz Jr, Liz Nemeth and Tibor Nemeth—and threw back a couple of cold ones. Unfortunately, I couldn’t convince anyone to try Lewbowski’s specialty drink, the white Russian—but we had a blast anyway, chatting about photography, studios, stuffed foxes and just about everything in between. Eventually, Kayleen and I, tired from a day full of meetings, had to bid farewell and go get a good night’s sleep.

Charlotte happy hour.

Our last day in North Carolina began early. Refreshed and ready for another busy day, we made our way into Luquire George Andrews (LGA), an advertising agency whose clients include North Carolina Tourism, Carolina Panthers, and American Tire Distributors. We took some photos with their ginormous Christmas tree before heading into the meeting. Bearing gifts of danishes and coffee, we laid out around 15 portfolios and called the LGAers in. Several creatives were mesmerized by Cade Martin‘s ethereal photos while others praised James Quantz Jr.’s composite work. Our retoucher Janko Williams was once again a hit while anyone with dog photos was an instant favorite.

LGA review.

Cade Martin’s portfolio video:

“You can never go wrong with cute kids or puppies on a promo,” one creative told us as we packed up our things. I made a mental note of this and said goodbye. For the first time on our trip, we found ourselves with free time before our next meeting. So we drove into Charlotte and gave ourselves a mini tour, eventually parking at Hearst Tower to grab some coffee and check our email. Hearst boasted an even bigger tree than LGA’s, so we continued our photo project before heading to our next meeting at BooneOakley.

Outside of BooneOakley

You may recall BooneOakley from AMC’s The Pitch, or seen them listed as Ad Age‘s 2009 Small Agency of the Year. This small shop boasts big clients like Bojangle’s, Ruby Tuesday, Carmax, and more. Of course, another Christmas tree awaited in their office, this one of the silver variety. After snapping a photo, we laid out the books and coffee cake and waited for the BO creatives. Soon a friendly and chatty group arrived and began paging through books. Leah Perry‘s beauty/fashion work was well received as was Cheyne Gallarde‘s vintage style. The meeting was fun, with lots of laughs. We also had a lively discussion on using animals in photo shoots, including one with a skittish serval.

BooneOakley review.

After finishing up the BO review, we left for our last meeting: WrayWard. WrayWard is a creative marketing and advertising agency with a spacious office just outside downtown Charlotte. We finished our Christmas tree series in their lobby before spreading out books in an airy, window-lit conference room.

The WrayWard creatives told us they were most interested in home/garden work at the moment, and Cheryl Zibkisky‘s interiors stole the show. However, other favorites included Robb Scharetg and Calvin Lockwood for their portrait and food work respectively. The group was also pleased to hear about our stock and production services.

Calvin Lockwood’s portfolio video:

Robb Scharetg’s portfolio video:

Once the meeting came to a close, Kayleen and I packed up our bags for the last time and headed to the airport. There, we happily handed over our giant cases of books to be checked. Relieved of that heavy burden and with plenty of time before our flight, we sat down for a couple well-deserved margaritas and toasted to North Carolina!

Thanks for being so inviting, North Carolinians!

Our Christmas tree project! From top left to bottom right: LGA, WrayWard, BooneOakley and Hearst Tower

Read Part I of our North Carolina trip here.

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