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Campaign Asia

Thursday April 28th, 2011

by Peter Clark

We headed to the Far East this month, placing a series of ads on CampaignAsia.com, the sister site of the UK-based Campaign. Aside from the main Asia-Pacific site, Campaign Asia has several networked regional sites, including sites focused on China, India, and Singapore. Here’s some info about them:

Providing insights and intelligence into ideas, work and the personalities shaping the region’s marketing communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world. The sites deliver daily up-to-the-minute news, campaigns and opinions, plus a searchable archive of more than 50,000 articles, case studies and research data. The network also carries more interactive and user generated content, including videos, blogs, podcasts, polls and galleries, offering readers the opportunity to comment, contribute and debate industry issues.

They’ve also recently launched a new site called The Creative Rankings, which seems like a great resource, especially for photographers. It’s essentially an award based ranking system for Asia-based creative directors, agencies, and brands. The idea is for it to become an online community for Asia’s creative industry where they can share ideas and showcase their work.

We ran three ads this month on Campaign Asia: Ad One, Ad Two, and Ad Three. I asked the photographers featured to share a little about their pictures:

Raymond Patrick / Japan

“I was on assignment for GQ Germany shooting Huvafen Fushi Maldives. It’s a luxury resort and at the time, the top resort in the Maldives. When shooting a location, I love photographing the couple of hours leading up the evening and often into the evening.  I love the light and the feeling I have and that is what I like to capture. For this image I was shooting some images of the infinity pool with the Mamiya RZ 67 Pro II and the Pentax 67 and talking to the writer as the sun was fading.  I was getting some nice images, but I know when I get something really good and I know when I don’t and up to this point it was just kind of capturing the ordinary…Then I looked at the pool and saw the reflection against the horizon line and another part of the resort and palm trees and sunset reflected in the water and that was it, I knew it was something special, but really when I saw the contact sheets it really popped with the colors.”

Chad Ingraham / China

“The image was shot for Drink magazine which is a bartending industry magazine here in Shanghai.  I work closely with the editors there and have been doing portraits for their “face” section since their launch.  We feature one bartender in each issue and each shoot is done at a different location depending on where the bartender is based.  This shot was done in a coffee shop which the editor and I had scouted out a week earlier.  We try to find an interesting location for each shoot instead of the standard “behind the bar” shot. We were going for more of a lifestyle look.”

Peter Lau / Singapore

“This was done for a Book and Exhibition for Cortina watches, a  watch retailer  in Singapore which specializes in  high end timepieces. Together with Mercury MC we came up with the idea of shooting a Film Noir style  and we  chose a key as the device which would link the different scenario’s. We then shot  the watch  and customers in each scenario,  sometimes there was a scenario within a scenario. The digital imaging was done by Infinite Imaging.”

Gareth Brown / China

“The image was an editorial feature for Prestige magazine in Hong Kong. I wish I could say I came up with the idea, but in truth the stylist, Jolene Lin, gave me the brief with this concept. It was my job to realize it. It was a mixture of reality with a bit of digital manipulation. That really is wet bright yellow paint on my studio floor. We placed the bags directly above the paint (albeit sitting on a very low raised platform – so the fancy bag wasn’t ruined by the paint splatter). In some areas of the image, we had to Photoshop extra paint to make it appear as though it touched the product and with the help of some more expert retouching work, we were able to create a believable shadow from the bags and shoes.”

Aaron Joel Santos / Vietnam

“The photograph was taken early one morning in the Old Quarter of Hanoi. I had to get a few street shots for a travel piece on the capital, so I was walking around Hoan Kiem Lake, shooting morning soup vendors, people exercising and other pretty cliche scenes. While meandering about, I came across this little girl outside of her parents’ restaurant, just hanging out on the street corner wearing a pair of pink bunny ears like it was the most natural thing in the world. It was great. I took a few quick pictures and forgot about it. I was only out for about an hour and when I got home my front door was propped open. Someone broke in while I was gone–stole a cheap portable hard drive and about $500 from my desk. So that’s how much this picture cost to make. I thought about putting it as an expense on the invoice but it was my first time working with the editor and I wasn’t sure if they’d get the joke.”

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