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The Shriver Report: Making a Change

Monday April 21st, 2014

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Photos bring stories to life and pull the viewer into a world that they may not consider or experience otherwise. Put these photos alongside powerful writing and serious change can be made.

Two years ago, photographer Barbara Kinney did a project called The Shriver Report: A Woman’s Nations Takes on Alzheimer’s, where she photographed a variety of subjects affected by Alzheimer’s disease. Recently, she was contacted by the editor of the report to collaborate on a new report: A Woman’s Nation Pushes Back from the Brink. Both projects were in partnership with the Center for American Progress.

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Nikki Brown and her daughter Kristian, 4-years-old, share a moment under an umbrella outside church in Chattanooga, TN

With her significant photojournalism experience, including past jobs at USA Today, Rueters and The Seattle Times, this project was right up Barbara’s alley. She was not only a photographer on the project, she also served as the photography director, bringing in a group of photographers and editing their work for the report and a photo exhibit. Nothing was set up or staged, just “real people doing real things.” The report required a broad selection of images, for which Barbara selected multiple women photographers around the country who are excellent visual storytellers. Each photographer was paired with a subject— all of the subjects being women who are raising families, working, and struggling to make ends meet. Basically a day in the life of each subject.

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Nikki Brown, with her children Kingston and Kristian, eat dinner on Wednesday evenings at the church where her father is pastor, in Chattanooga, TN

The crew held a big event at the Newseum in DC to launch the report, with 44 images on display. It was also displayed at the California Museum and featured on The Tonight Show with Jay Leno, the Colbert Report and The Today Show with Matt Lauer.

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Dolliethea Sandridge drops off her son Josiah at the Chambliss Center for Children in Chattanooga, TN

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Chrystal Thompson and son Mecca Owens in Chicago, IL in front of his high school.

When Maria Shriver presented the report to President Obama during an Oval Office meeting, he was so impressed that he requested that one of the President’s box with the First Lady during the State of the Union Address.

The photojournalism commissioned for The Shriver Report transformed our academic research into an emotional masterpiece. In the great tradition of Dorothea Lange, we see for the first time ever women living on the brink through the lens of some of th ebest female photographers working in America today. The report would not be as accessible, understandable and beautiful without the extraordinary photography. – Karen Skelton, Editor-In-Chief, The Shriver Report

An HBO documentary Paycheck to Paycheck: The Life and Times o Katrina Gilbert  recently premiered in conjunction with The Shriver Report, following one of Barbara’s subjects in Chattanooga, Tennessee. The report will also be used as reference material in universities around the country, with the hope of sparking a national conversation about the status of women in America today.

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Late night at Chamblis Center for Children as the kids prepare their sleeping cots for either late-night pick up or overnight stays at the center.

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Jessica McGowan at the Virginia College School of Business & Health in Chattanooga, TN, where she is studying to be a pharmaceutical technician .

Barbara worked on this project for eight straight months, from editing, directing, photographing and collaborating. She was able to challenge herself and stretch her boundaries in ways she never imagined possible:

I learned so much on a personal level, from just observing and photographing my subjects. Each woman I photographed was juggling so much throughout her day, from working one or more jobs, raising kids, going to school, doing so much to make things better for themselves and their families. The strength of these women was inspiring.

Purchase the e-book here, and for more of Barbara’s work, check out her website.

Sunday Spotlight 4/20/14

Sunday April 20th, 2014

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Weekend Links 4/19/14

Saturday April 19th, 2014

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Cookie shots.

Cat Band.

Awesome treehouses.


Better than your real house. Photo by Clark Vandergrit.

Worst Wheel of Fortune contestant ever.

Celebs Then and Now.

World’s toughest job.


Operations Manager and Associate.

Risky selfie.

The power of Instagram.

Hoppy Easter everyone!

Photographers Update:

Winnie Au featured on No Plastic Sleeves & Refinery 29

Dom Romney featured by Canon.

Sebastien Staub featured on No Plastic Sleeves.

Claudia Susana featured in Vanity Fair.

Design: Rich Fleischman’s New Look

Friday April 18th, 2014

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by Melissa Ginsiorsky

Rich Fleischman is a Minneapolis-based food and portrait photographer. Rich began his WM consulting journey with a Branding & Marketing Plan  in which we recommended that his logo and website could both use a fresh perspective and a new coat of paint. Being a few years old, his site wasn’t up to current web standards. And since the site wasn’t responsive and scalable to the gamut of mobile devices, Rich was missing out on a chunk of web traffic that could be working in his favor.


With all of this in mind, Rich decided to move forward with a Graphic Identity and a Web Template Customization. When someone starts design work with us, we always begin with the logo. Your logo—paired with your work—is the foundation of your brand, and every other marketing piece, from your website to your print mailers to the signature you use in your emails, should channel that cohesive branding. Rich was looking for a mark that was both clean and distinctive. I created a first round of options for him with this in mind (below).

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Rich narrowed the first round down to a couple options, expressing that he wanted to keep the mark simple and make the ‘F’ more recognizable if we’d be using a drop cap. So I created a second round that would be understated but memorable, and most of all extremely legible since Rich’s last name is somewhat of a doozy (something I can definitely relate to).

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Rich ended up choosing this last option, loving the clean appeal and sense of depth that it created. His only qualm was that this option didn’t have a cool monogram to accompany it like the other options. So as we moved into color exploration, I dove into some monogram exploration as well.

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Rich selected the above palette, pairing a steely blue with a pale gray, and after many monogram options, we finally settled on a winner.

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With his new logo all taken care of, we moved onto Rich’s website. We discussed the different template sites we typically recommend— Squarespace and aPhotoFolio. I tend to recommend Squarespace over aPhotoFolio because while aPF’s Design X is a mobile-optimized template, it doesn’t display quite as well on mobile devices. Squarespace offers an array of templates which are equally customizable and responsive to different screen sizes, so your exact site will transform itself for an ideal viewing experience, depending on the screen size at hand. Rich chose to move forward with Squarespace and we commenced with the customization.




Rich was pleased with how easy it was to upload and arrange the pictures on his new site, as well as the big beautiful images it displays, the intuitive functionality, and the ease with which we were able to migrate and integrate his former WordPress blog into Squarespace. You can check out his new site for yourself right here. Overall, working with Rich has been a pleasure, and it seems that the feeling is mutual:

Melissa was a breeze to work with!  A great listener, I felt she really understood my hopes for a fresher brand logo and look and my concerns as well (I have a long consonant and vowel heavy last name).  She was always right on top of everything for me and the process moved along briskly, but not hurriedly. As I have been working on a new website as well, Melissa was able to coordinate a seamless look with the new logo and new paginations, taking the guesswork out of the process.  I’m very happy with her work, and thoroughly enjoyed working with her!

I’m looking forward to working with Rich again soon, and can’t wait to hear how his new branding works out for him. Until next time, don’t forget to check out all of our design consulting services, and drop me a line if you’re interested in a new identity or if you’d like to build out your own brand. We’d love to hear from you!

Double Exposure

Thursday April 17th, 2014

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by Liz Ream

Ever since Sebastien Staub watched the shadowy intro to the recent hit HBO series True Detective, a personal project has been budding in his mind. He wanted to apply the double exposure technique to his industrial and corporate photography, saying that it will “push his work where he wants it to go”:

Clients need to see more and more what the final image will be like without having to imagine it. Most of the time they hire photographers who have already done this type of picture. I wanted to push it further and apply a homogenous style to the series with specific tones and colors so my potential clients could easily think to apply this concept to their brand.

The models were shot in studio while the background images were from a New York trip. Sebastien featured the project in his most recent newsletter and has already received positive response and new clients.





For more of Sebastien’s work, visit his website.

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