Friday November 21st, 2014
Thursday November 20th, 2014
by Liz Ream
Austin-based photographer Sarah Lim recently shot for Canon’s PIXMA PRO City Senses tour- a campaign that explores the taste, touch, smell and sounds of three major cities: Austin, Boston and Seattle. Each city has a different theme, and naturally, Austin’s theme was live music and hometown pride.
As Sarah says, “you can’t come to Austin to see music and not experience the BBQ culture,” so that’s what she created.
Sarah was given a month from conception of ideas, shooting and post-production to turn in a minimum of 28-40 images. After some creative deliberation, she came up with a fake rib eating contest to demonstrate the smells and tastes of Austin:
Most of the people in the images are my friends, so there was a lot of people, bands, parties, renting of equipment, etc, to organize. I didn’t have any crew, other than help from my boyfriend, and a few friends. Luckily, I know a lot of great people willing and happy to do the crazy things I ask. There was a lot of prop building involved too. The weirdest thing I had to source was for the rib trophy I made. I wanted a realistic looking rib for the top of the trophy, but couldn’t find one anywhere. Ultimately, I found a dog squeak toy on Ebay that I spray painted. Both the clients and the agency loved the trophy the most.
Keep scrolling down for all the yummy goodness!
Canon was so happy with the images that they invited Sarah to come represent the whole project at PhotoPlus Expo. She had a blast doing it, with the rare chance to explain her work in person and the thought process behind each image:
My favorite part about the whole project was that it felt like a personal project. I got to work with all my friends and create the images I really wanted to make. It made me even happier that the client really loved the images and appreciated all the little details I had put into each image.
For more of Sarah’s work, check out her website.
Wednesday November 19th, 2014
by Liz Ream
Scott Gilbert was recently approached with a bit of an interesting opportunity for a Maserati campaign: the client wanted studio shots, location shots and running footage for a TV commercial.
Although this presented a few logistical challenges, Scott was excited to dive head first into the different aspects of the project. He had a lot of lead time, and immediately began compiling the most important aspect of the shoot: his crew.
Scott called up John Babor, who he has worked with for years. He then called another friend/colleague, Adrian Fulle, to give guidance on the TV portion of the shoot.
The crew was made up of a total of 40-50 people, so moving around was fairly slow. They decided on downtown LA for the location in order to get a nice variety of shots, going on a Sunday to avoid (some) of the horrendous LA traffic. However, in Scott’s words: “With eight LAPD officers with us, it made it very easy to get what we needed.”
After the shoot, Scott had a team of retouchers working on the stills and another editor working on the motion spot, as the turnaround time was about a week for nine shots.
For the TV spot, they started with 5 1/2 hours of raw footage and trimmed it down to “best” 30 minutes. From there, the crew narrowed it down to the final 3 minutes of cuts and in the end produced a 30 second spot. The elements were all pulled together in 2-3 weeks.
Quite the production!
Looking back at all of the different elements and challenges to the shoot, Scott credits all of the success to his crew:
The best advice I ever got when I was an assistant was from photographer John Huet. He told me when I was starting out that even if the assistant is making more than me, it’s important to have really good guys who have your back. It lets you focus on getting the shots that you need for your client, and not all the other stuff that’s going on during the shoot. By hiring experienced people like John Babor and his crew, I was able to focus on the multiple layers of the project and really deliver great images to Maserati.
View an awesome BTS video below:
For more of Scott’s work, visit his website.