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Double Exposure

Thursday April 17th, 2014

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by Liz Ream

Ever since Sebastien Staub watched the shadowy intro to the recent hit HBO series True Detective, a personal project has been budding in his mind. He wanted to apply the double exposure technique to his industrial and corporate photography, saying that it will “push his work where he wants it to go”:

Clients need to see more and more what the final image will be like without having to imagine it. Most of the time they hire photographers who have already done this type of picture. I wanted to push it further and apply a homogenous style to the series with specific tones and colors so my potential clients could easily think to apply this concept to their brand.

The models were shot in studio while the background images were from a New York trip. Sebastien featured the project in his most recent newsletter and has already received positive response and new clients.

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For more of Sebastien’s work, visit his website.

Route 101

Wednesday April 16th, 2014

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by Liz Ream

It’s Wednesday, so why not take a trip down the west coast on the historic Route 101 with photographer Ben Sklar. Ben has always been fascinated with the beauty and isolation of this western edge highway:

Simple serendipity brought me to shoot the images while traveling and exploring with friends. I went there and couldn’t resist. Photographically, it turned out to be a great opportunity to open myself up to making landscape images and start to explore how people interact with the world.

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The highway features everyone from explorers to hitchhikers to beautiful scenery, acting as an avenue for people to explore the pacific northwest and the communities that populate it.

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Ben described it as a liberating time, with no deadlines or deliveries: “It reinforced the idea that shooting for yourself is the foundation of producing great work. The most challenging issue was editing the work, as there are so many beautiful images. I hope to go back for future trips and continue to photograph more stretches of the highway.”

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For more of Ben’s work, check out his website.

Design: Emailer Template for Thomas Strand

Monday April 14th, 2014

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by Melissa Ginsiorsky

Minnesota-based photographer Thomas Strand and I have been working together for the the past few months now. He first came to Wonderful Machine for a new graphic identity, and from there we designed some nice letterpressed business cards. Next up we created a print promo, which is currently in production and will be revealed in the near future (so stay tuned for that)! Once we wrapped up the promo design, we decided to move on to a custom emailer template. With each new project, Tom’s new identity grows stronger and helping it evolve into each new medium has been really rewarding. There’s a subtle, sleek beauty to the brand and I’m excited to be a part of it.

Tom’s emailer includes all the essentials for a solid emailer: prominent logo and contact information placement, a large hero image, enough live text to keep his emails from being intercepted by spam filters, and most importantly, multiple ways to access his website (logo, linked image, contact info url, and a linked call to action). Having multiple links to his website is important, since besides updating his clients on recent work and staying on their radar, getting people onto Tom’s website is the real goal here. We also included icons linking to Tom’s various social media, as well as the contact information for his reps, and kept the template a good width to scale well for mobile viewing, which is also a consideration.

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Tom was very pleased with his new emailer template, and is planning to send out his emails using Emma. I’m looking forward to seeing Tom’s brand continue to evolve, and hearing the feedback he gets on his marketing materials. Check back soon to see Tom’s brand new print promo and to hear more about the Thomas Strand brand.

Until next time, don’t forget to check out all of our design consulting services, and drop me a line if you’re interested in a new identity or if you’d like to build out your own brand.

May the Best Beard Win

Monday April 14th, 2014

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by Liz Ream

Men with serious beards are proud of it. Correct me if I’m wrong, but I get the feeling that it’s no accident and not merely the result of laziness. It’s their best and “manliest” accessory— one that takes some tender loving care. A contest in downtown Little Rock calls all men who are proud of their facial hair, and would like to challenge the best in the business for some serious bragging rights.

In March, Rett Peek took to the streets to photograph this facey event, rounding up nearly 35 contestants in under an hour.

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The contest was split between lifetime achievement and shave-in, with sub categories which included longest beard, best santa claus, best aging hipster and best 35 and under. The main challenge for Rett was the rounding up of his subjects amidst the bearded chaos:

There were a few hundred people, not all contestants, in a fairly localized area. So it was very congested to say the least. We set up near the sign-in booth for the contest and Brandon, my assistant for the day, tried to herd everyone my way. I just had to find the right setup for the situation. I knew it was going to be quick, and I knew it was a bunch of bearded men, but I wasn’t quite sure what they would look like. So I had to light it in a manner that would be interesting, and also draw focus to their beards and faces.

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View the full series and more of Rett’s work here.

Sunday Spotlight 4/13/14

Sunday April 13th, 2014

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